Privacy Policy

1. Introduction

1.1 In order to service our clients M&D Capital (hereinafter “M&D Capital” “we” or “us”) needs to collect personal data from our clients and /or potential clients and employees.

In light of the above, M&D Capital wants to ensure a high level of data protection as privacy is a cornerstone in gaining and maintaining the trust of our clients, employees and suppliers and thus, ensuring M&D Capital’s future business.

Protection of personal data requires that appropriate technical and organisational measures are taken to demonstrate a high level of data protection. M&D Capital has adopted a number of internal and external data protection policies, which must be followed by employees of M&D Capital.

Additionally, M&D Capital will monitor, audit and document internal compliance with the data protection policies and applicable statutory data protection requirements, including the General Data Protection Regulation (“GDPR”).

M&D Capital will also take the necessary steps in order to enhance data protection compliance within the organization. These steps include the assignment of responsibilities, raising awareness and training of staff involved in processing operations. Please note that this privacy policy will be reviewed from time to time to take into account any new obligations. Retention and processing of personal data will be governed by our most recent policy.

This privacy policy, along with guidelines for processing of personal data, constitutes the overall framework for processing of personal data within M&D Capital.

1.2 “Personal data” is any information which may be related to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, location data, phone number, age, gender, an employee, a job applicant, clients, suppliers and other business partners. This also includes special categories of personal data (sensitive personal data) and confidential information such as health information, account number, identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.3 Although information regarding companies/businesses is not as such personal data, please note that information relating to contacts within such companies/businesses, e.g. name, title, work email, work phone number, etc. is considered personal data.

1.4 M&D Capital collects and uses personal data for a variety of legitimate business purposes, including establishment and management of customer and supplier relationships, completion of purchase agreements, recruitment and management of all aspects of terms and conditions of employment, communication, fulfillment of legal obligations or requirements, performance of contracts, providing services to clients, etc.

1.5 Personal data shall always be:

  • Processed lawfully, fairly and in a transparent manner in relation to the data subject;
  • collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
  • adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  • accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  • kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed;
  • processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

1.6 M&D Capital shall be responsible for and be able to demonstrate compliance with the above as part of M&D Capital’s accountability.

2. Legal basis for the processing personal data

2.1 Processing of personal data requires a legal basis. The most predominant legal basis for processing personal data within M&D Capital are:

  • Consent from the data subject(s) for one or more specific purposes;
  • The performance of a contract to which the data subject is party;
  • A legal obligation or requirement;
  • Legitimate interests pursued by M&D Capital;

2.2 Consent

2.2.1 If the collection, registration and further processing of personal data on clients, suppliers, other business relations and employees are based on such a person’s consent to the processing of personal data for one or more specific purposes, M&D Capital shall be able to demonstrate that the data subject has consented to processing of such personal data.

2.2.2 Consent shall be: freely given, specific, informed and unambiguous.
The data subject must actively consent to the processing of personal data by a statement or by a clear affirmative action.

2.2.3 A request for consent shall be presented in a manner, which is clearly distinguishable from other matters, in an intelligible and easily accessible form, using clear and plain language.

2.2.4 To process special categories of personal data (sensitive personal data) the consent shall also be explicit.

2.2.5 The data subject is entitled to withdraw his/her consent at any time and upon such withdrawal, we will stop collecting and/or processing personal data about that person unless we are obligated or entitled to do so based on another legal basis.

2.3 Performance of a contract:

2.3.1 It will be legitimate to collect and process personal data relevant to the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. This applies to all contractual obligations and agreements signed with M&D Capital, including the pre-contractual phase irrespective of the success of the contract negotiation.

2.4 Compliance with a legal obligation

2.4.1 M&D Capital must comply with various legal obligations and requirements, which are based on Union or Member State law. Such legal obligations, to which M&D Capital is subject, may be sufficient as a legitimate basis for the processing of personal data.

2.4.2 Such legal obligations include obligations to collect, register and/or make available certain types of information relating to employees, clients, etc. Such legal requirements will then form the legal basis for us to process the personal data, however, it is important to note whether the provisions allowing or requiring M&D Capital to process certain personal data also set out requirements in relation to storage, disclosure and deletion.

2.5 Legitimate interests

2.5.1 Data will only be processed where it is necessary for the purposes of the legitimate interests pursued by M&D Capital, and these interests or fundamental rights are not overridden by the interests of the data subject. M&D Capital will, when deciding to process data, ensure that the legitimate interests does not override the rights and freedoms of the individual and that the processing will not cause unwarranted harm. An example of legitimate interest of M&D Capital is to process personal data on potential clients in order to expand the business and develop new business relations. The data subject must be given information on the specific legitimate interest if a processing is based on this provision, cf. section 4.1 below.

3. Processing and transfer of personal data

3.1 M&D Capital as Data Controller

3.1.1 M&D Capital will be considered a data controller to the extent that we decide by which means the data subject’s personal data shall be processed e.g. when a data subject signs an agreement with M&D Capital.

3.2 Use of data processors

3.2.1 An external data processor is a company, which processes personal data on behalf of M&D Capital and in accordance with M&D Capital’s instructions, e.g. in relation to HR systems, third party IT providers, etc. When M&D Capital outsources the processing of personal data to data processors, M&D Capital ensures that said company as a minimum applies the same degree of data protection as M&D Capital. If this cannot be guaranteed, M&D Capital will choose another data processor.

3.3 Data processing agreements

3.3.1 Prior to transfer of personal data to the data processor, M&D Capital shall enter into a written data processing agreement with the data processor. The data processing agreement ensures that M&D Capital controls the processing of personal data, which takes place outside M&D Capital for which M&D Capital is responsible.

3.3.2 If the data processor/sub-data processor is located outside the EU/EEA,the conditions of clause 3.4.4 below will apply.

3.4 Disclosure of personal data

3.4.1 Before disclosing personal data to others, it is the responsibility of M&D Capital to consider whether the recipient is employed by us or not. Furthermore, we may only share personal data within M&D Capital if the disclosure is based on a legitimate business purpose.

3.4.2 It is M&D Capital’s responsibility to ensure that the recipient has a legitimate purpose for receiving the personal data and to ensure that the sharing of personal data is restricted and kept to a minimum.

3.4.3 M&D Capital must show caution before sharing personal data with persons, data subjects or entities outside of M&D Capital. Personal data shall only be disclosed to third parties acting as individual data controllers if a legitimate purpose for such transfer exists. If the recipient is acting as a data processor, please refer to clause 3.2 above.

3.4.4 If the third party recipient is located outside the EU/EEA in a country that does not ensure an adequate level of data protection, the transfer can only be completed if a transfer agreement has been entered into between M&D Capital and the third party. The transfer agreement shall be based on the EU Standard Contractual Clauses.

4. Rights of the data subjects

4.1 Duty of information

4.1.1 When M&D Capital collects and registers personal data on data subjects, M&D Capital is obligated to inform such persons about:

  • The purposes of the processing for which the personal data are intended as well as the legal basis for the processing;
  • The categories of personal data concerned;
  • The legitimate interests pursued by M&D Capital, if the processing is based on a balancing of interests;
  • The recipients or categories of recipients of the personal data, if any;
  • Where applicable, the fact that M&D Capital intends to transfer personal data to a third country and the legal basis for such transfer;
  • The period for which the personal data will be stored, or if that is not possible, the criteria used to determine that period;
  • The existence of the right to request from M&D Capital access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability;
  • Where the processing is based on the data subject’s consent, the existence of the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal;
  • The right to lodge a complaint with M&D Capital via the correct procedure or with a supervisory authority;
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the data subject is obliged to provide the personal data and of the possible consequences of failure to provide such data;
  • The existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

4.2 Right to access

4.2.1 Any person whose personal data M&D Capital is processing, including but not limited to, M&D Capital employees, job applicants, external suppliers, clients, potential clients, business partners, etc. has the right to request access to the personal data which M&D Capital processes or stores about him/her.

4.2.2 If M&D Capital processes or stores personal data about the data subject, the data subject shall have the right to access the personal data and the reasons for the data to be processed in relation to the criteria set out in 4.1.1.

4.3 The data subject shall have the right to obtain from M&D Capital without undue delay the rectification of inaccurate personal data concerning him or her.

4.4 The data subject shall have the right to obtain from M&D Capital the erasure of personal data concerning him or her and M&D Capital shall have the obligation to erase personal data without undue delay, unless it is required by law to retain any information for a prescribed period of time, for example, by financial regulators or tax authorities.

4.5 The data subject shall have the right to obtain from M&D Capital restriction of processing, if applicable.

4.6 The data subject shall have the right to receive the personal data registered in a structured and commonly used and machine-readable format.

4.7 The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on a balancing of interests, including profiling.

4.8 Any requests received from a data subject to exercise the rights in this clause will be answered as soon as reasonably possible, and no later than 30 days from receipt. Requests shall be forwarded without delay to M&D Capital’s Service Center. The Service Center will be supported by the M&D Capital’s Data Protection Officer to process the request to meet the reply deadline.

5. Data Protection by Design and Data Protection by Default

5.1 New products, services, technical solutions, etc. must be designed so they meet the principles of data protection by design and data protection by default settings.

5.1.1 Data protection by design means that when designing new products or services, key considerations to data protection must be shown.

  • M&D Capital will take the following factors into account the state of the art, the cost of implementation and the nature, scope, context and purposes of processing as well as the risks of varying likelihood and severity for rights and freedoms of natural persons posed by the data processing.
  • M&D Capital shall, both at the time of the determination of the means for processing and at the time of the processing itself, implement appropriate technical and organizational measures, such as pseudonymisation, which are designed to implement data protection principles, such as data minimization, in an effective manner and to integrate the necessary safeguards into the processing in order to meet data protection requirements and protect the rights of data subjects.

5.1.2 Data protection by default requires that relevant data minimization techniques are implemented.

  • M&D Capital shall implement appropriate technical and organizational measures ensuring that, by default, only personal data which is necessary for each specific purpose of the processing is processed.
  • This minimization requirement applies to the amount of personal data collected, the extent of their processing, the period of their storage and their accessibility.
  • Such measures shall ensure that by default, personal data is not made accessible without careful consideration.

6. Records of processing activities

6.1 M&D Capital shall as data controller maintain records of processing activities under M&D Capital’s responsibility. The records shall contain the following information:

  • name and contact details;
  • the purposes of the processing;
  • a description of the categories of data subjects and of the categories of personal data;
  • the recipients to whom the personal data have been or will be disclosed, including recipients in third countries or international organizations;
  • where applicable, transfers of personal data to a third country, including the identification of that third country and, if relevant, the documentation of suitable safeguards;
  • where possible, the envisaged time limits for erasure of the different categories of data;
  • where possible, a general description of the applied technical and organizational security measures.

6.1.1 M&D Capital shall make the records available to relevant data protection authorities upon request.

7. Deletion of personal data

7.1 Personal data shall be deleted when M&D Capital no longer has a legitimate purpose for the continuous processing or storage of the personal data, or when it is no longer required to store the personal data in accordance with applicable legal requirements.

7.2 Detailed retention periods with respect to various categories of personal data are specified in M&D Capital’s Data Retention and Information Sharing policy.

7.3 In compliance with privacy regulation, M&D Capital’s clients/potential clients have the right to request personal information relating to their account with M&D Capital be deleted or anonymized when their client relationship with M&D Capital has ended.

7.4 M&D Capital will balance the privacy rights of its clients/potential clients with other requirements of applicable regulations taking precedence over the deletion requirement. The registration of personal data in M&D Capital’s systems is regulated by a wide range of various legal requirements such as the Financial Business Act, bookkeeping rules, consumer protection etc.

7.5 Personal data will be deleted or anonymized when there is no longer any legal basis for keeping it. The typical deletion deadline for clients are current year plus 5 years after the end of a client relationship.

7.6 For M&D Capital’s potential clients, personal data relating to their engagement with M&D Capital will delete or anonymized upon their request and as soon as possible, but please be advised that it may take up to 1 month to comply with such request.

7.7 Personal information about M&D Capital’s clients/potential clients who have incurred a loss to M&D Capital may be stored for a longer period of time to protect M&D Capital from further loss or for the purpose of pursuing a legitimate financial claim.

7.8 After any such period as stated above, M&D Capital will permanently delete or anonymize all personal data.

8. Assessment of risk

8.1 If M&D Capital processes personal data that is likely to result in a high risk for the persons whose personal data is being processed, a Data Protection Impact Assessment (“DPIA”) shall be carried out.

8.1.1 A DPIA implies that M&D Capital will, taking into account the nature, scope, context and purposes of processing as well as the risks of varying likelihood and severity for the rights and freedoms of natural persons, implement appropriate technical and organizational measures to ensure and to be able to demonstrate that processing is performed in accordance with data protection requirements.

8.2 The technical and organizational measures shall be reviewed and updated where necessary and no later than every 6 months.

8.2.1 Adherence to approved codes of conduct or approved certification mechanisms may be used as an element by which to demonstrate compliance with the appropriate technical and organizational measures pursuant to this clause.

9. Profiling

9.1 “Profiling” in the context of this Privacy Policy is the use of an automated process to analyze personal data in order to assess or predict aspects of a person’s behaviour. M&D Capital may use profiling in the following circumstances:

  • To help identify potential cases of financial crime;
  • To provide clients and leads with information on M&D Capital products and services that seem likely to be of their interest;
  • To asses creditworthiness.

10. National requirements

10.1 M&D Capital shall comply with both the GDPR and national data protection legislation.

10.2 If national legislation requires a higher level of protection for personal data than the GDPR, such stricter requirements are to be complied with. If M&D Capital’s policies/guidelines are stricter than the local legislation, our policies/guidelines must be complied with.

11. Contact and complaints

11.1 If you have any questions regarding the content of this policy, please contact M&D Capital at [email protected]

11.2 If you would like to file a complaint about M&D Capital’s processing of personal data, please contact the Danish Data Protection Agency.



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